Hooking Consumers Earlier is Critical

  When I am training originators on how to prospect in today’s marketplace, there is always a discussion on what is considered timely or best practice when contacting consumers. In the past, when there was not as much competition and information was not as easily obtainable, being slow to respond did not impact an originator’s […]

The Pursuit of Sustainable Success

After the New England Patriots’ Super Bowl win last Sunday, there has been much discussion about whether Bill Belichick is the greatest coach of all time because of his team’s incredible record — 16 consecutive winning seasons in an era where the salary cap has made staying on top nearly impossible. How has Belichick been […]