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Monthly Archives: October 2019

October 22, 2019 by Patricia Sherlock - 0 comments

A “No” Doesn’t Mean the Dream Ends. Look for Inspiration in “Maiden.”

Every originator hears the word “no” a lot. Whether it is from referral sources or prospects, salespeople deal with rejection on a regular basis. There’s no question that selling is not for the faint of heart. Maintaining enthusiasm and momentum amid a daily barrage of negativity can be challenging at times for even the best […]

October 14, 2019 by Patricia Sherlock - 0 comments

Mastering the Fundamentals of Good Storytelling

Everyone loves a good story. For adults and children alike, the best stories make a lasting impression. Who doesn’t remember the story of George Washington chopping down the cherry tree and the value of telling the truth. While originators aren’t tasked to share life lessons, they are challenged to connect with prospects in a meaningful […]

October 7, 2019 by Patricia Sherlock - 0 comments

Top Selling Technique for Originators: Storytelling

  Everyone in mortgage origination knows that selling has changed dramatically from just a few years ago.  Not that long ago, salespeople held all the information and customers had to contact them to get access to it. Now, buyers can conduct research online 24/7 to answer their home financing questions before reaching out to a […]

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