Are Your LOs Prepared to Sell in the AI Age?

With the recent release of ChatGPT and similar applications, artificial intelligence (AI) has hit the mainstream and there’s no turning back. As more consumers rely on AI to help them navigate the home-buying journey, lenders and LOs would be wise to get familiar with what AI can and can’t do and adjust their selling models […]

3 Sales Training Pitfalls to Avoid

The best mortgage managers recognize that updating their sales team’s selling skills is mandatory if their LOs want to remain top of mind and relevant in the marketplace. However, all sales training is not created equal. If your last training initiative didn’t deliver results, one of these common pitfalls was likely the reason: • One-Off […]

Target Success: The Mortgage-Ready Market Opportunity

Rising costs on goods and services, interest rate fluctuations, low housing inventory, affordability concerns ­– the barriers to homeownership are real but recent research from Freddie Mac indicates that there is a massive opportunity for LOs to connect with mortgage-ready individuals. Here’s what you need to know: •  In its ground-breaking report, “Who Are The […]

3 Strategies to Grow Your Referral Network

According to a Loan Officer Hub originator survey, 92% of participants said that the most reliable way to expand your referral network is to “provide value.” And indeed, at the heart of every referral relationship is a strong desire to help your target audience succeed – whether that’s advising a repeat customer on refinancing a […]

Prioritize Video Content for Social Selling Success

It has long been documented that videos outperform static images and posts when it comes to reaching your target audience. But, now more than ever, if you want to connect with borrowers and referral sources, video content should be a priority in your social selling mix.  Why it matters: • Increased video demand. The majority […]

How to Forge Stronger Referral Relationships

Top producers understand that their existing customer base is a gold mine for referrals and future revenue. The best in the business are masters at connecting with previous clients in meaningful ways that ultimately position them as valued financial advisors. Here’s a closer look at proven tactics LOs use to leverage their sphere of influence: […]

Why It’s Prime Time to Market to Millennials

Millennials’ dream of homeownership is alive and well, according to a recent Lending Tree analysis of mortgage offers on its platform. If your LOs aren’t actively courting these potential borrowers, your sales team could be missing out on bigger, better sales results. Why it matters: • Millennials – those born between 1981 and 1996, or […]