What it Takes to Control the Customer Interaction

Many originators believe that sales success is driven by their lender’s products and technology. A lender’s ability to compete in a commodity market such as mortgages requires these basic elements to be in place. But, what really determines an originator’s success comes down to the individual’s sales capabilities and skills. Whether they’re selling widgets or […]

When Does a Training Investment Make Sense?

  I often hear from managers asking about training their underperforming originators. With the marketplace shift to purchase money, leadership teams have put underperformers on their radar as they try to address lower volume. When the market was hot last year, underperformers were there but overlooked because refi volume was off-the-charts. Now, with a less […]

Do Your Originators Have the Skills to Move Borrowers to a Decision?

Many managers believe that improving their originators’ product knowledge is one of the most important investments they can make. The reasoning makes sense given that mortgage loan products are the lynchpin of the mortgage selling process. Qualifying borrowers and slotting them into the appropriate loan is essential for an originator’s success. However, managers tend to […]

Overdependent on Top Producers to Hit Volume Goals?

In my recent conversations, mortgage executives have repeatedly lamented that their top producers are holding them hostage over resources, money and pricing. Especially troubling is that these high-performance sales professionals invariably tend to jump ship after the lender has conceded to their demands. In most cases, lenders have not even broken even before top producers […]

Has One-Stop Shopping Arrived in Mortgage Banking?

In a recent investor presentation by Better.com, the digital-first homeownership company deemed the mortgage industry “broken” as “consumers deal with repetitive data requests, high fees and lack of certainty.” If customer satisfaction surveys regarding the home loan process are any indication, Better.com’s assessment is accurate. Better.com’s technology-driven platform offers a glimpse of mortgage lending’s future. […]

The Critical Importance of Soft Skills in Mortgage Banking

  With the mortgage industry’s emphasis on technology as the solution for all productivity issues, it seems that hard skills are mandatory when recruiting and developing personnel. Invariably, companies require employees to have computer and analytical skills no matter what their position. Soft skills such as communication and emotional intelligence are perceived by many managers […]

Being the First Contact Matters in Selling

  According to NAR’s annual research report on the real estate industry, nearly 75% of home buyers selected a real estate agent after interviewing only one person. The study also found that for the vast majority of customers, the agent was referred by the buyer’s family and friends. While this is no surprise, it confirms […]