Making the Customer Connection

Patricia Sherlock

“A business is defined by the want the customer satisfies when she or he buys a product or a service.’” — Peter Drucker
No matter how successful a sales person has been in the past or how many years that individual has racked up in the industry, one sales skill can make or break a career: ability to connect with the customer.
Top producers possess the innate personality characteristics that enable them to connect with people and build lasting relationships with prospects and clients. They know how to put their client’s needs above all else to deliver an extraordinary customer experience.
How well does you sales staff connect with customers and prospects? Have they mastered this critical skill?

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