The Secret to Building a High-Caliber Sales Team: Company Culture

Patricia Sherlock

 

Mortgage banking managers who want to build a high-caliber sales team should never underestimate the importance of company culture in attracting and retaining LOs.

Why it matters:

  • Recent research indicates that 46% of job seekers said company culture was one of the deciding factors when applying for a position. Furthermore, 86% of prospective workers said they wouldn’t seek employment at a company with a bad public image.
  • The majority of millennials in the workforce prioritize “people and culture fit” above everything else. Nearly 75% value a positive work environment and opportunities for professional growth when considering a position.
  • Studies show that company culture and values directly influence the bottom line. Corporations that cultivate a positive and strong workplace culture could see a 400% growth in revenue.

For additional insights on the impact of company culture on profitability, check out this TeamStage article: “Company Culture Statistics: Leadership and Engagement in 2022.”

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