The best mortgage managers recognize that updating their sales team’s selling skills is mandatory if their LOs want to remain top of mind and relevant in the marketplace. However, all sales training is not created equal. If your last training initiative didn’t deliver results, one of these common pitfalls was likely the reason: • One-Off […]
3 Sales Training Pitfalls to Avoid Read More »
In the world of sales but especially in mortgage banking, change is inevitable. Success in our industry requires managers and originators to routinely step outside of their comfort zones and adapt their sales strategies and behaviors to better navigate the changing marketplace. Of course, this is easier said than done. Here’s what works: • Self-realization
Break Out of Your Comfort Zone for Better Sales Results Read More »
It’s a no-brainer: The better trained sales professionals are, the more likely their lenders will be successful. But every day, managers are pouring time, energy and precious training dollars into sales initiatives that don’t work. Here’s what does: • Live sales training – Many programs use previously recorded video content that does not enable students
3 Ways to Make Sales Training Stick Read More »
Fact: Every day, senior managers must contend with mortgage originators who are not generating enough volume. In many cases, sales training can improve performance and move the needle on sales results – IF the training has the right components. In the past two decades, I’ve successfully trained countless originators and in my opinion, these are
What Defines Good Sales Training? Read More »
In my sales consulting practice, I have conversations with senior managers every day about sales professionals who are not generating enough volume. At some point during our discussion, executives will often comment, “I don’t have time or the money to train them.” Without an investment of time, money and training, it is highly unlikely
Three Questions to Ask Before Investing in Sales Training Read More »
There is no hotter topic in business than the Great Resignation — a term coined by economists for the mass exodus of employees from their jobs that began in 2021. The disruption caused by the global pandemic enabled many employees to rethink their careers, work/life balance, long-term goals and working conditions. The result? A
How to Resolve the Talent Acquisition and Retention Crisis Read More »
A senior manager recently confided he is considering training to keep his sales team busy now that volume has dropped since the refi boom. He also revealed that many of his peers share a similar concern: If originators aren’t kept busy, they will jump ship for another company. In mortgage lending, the prevailing wisdom
Is Sales Training Only for the Slow Times? Read More »
In the last few weeks, nearly every conversation I’ve had with senior mortgage executives has centered on one of two issues: finding sales and processor talent; and delivering an excellent customer experience throughout the loan process. To be sure, getting the human capital side of the mortgage business right when volume is through the
Lenders’ Biggest Dilemma: Invest in Training or Be Replaced Read More »
Last week, I spoke to a leading sales group in mortgage banking on what it will take for lenders and originators to succeed in 2025. I realize that it is hard to focus on the future when the present is so hectic in mortgage origination but, 2025 is only 1,500 days from now. It will
Four Keys to Working Smarter Read More »
Last Tuesday, the Quicken IPO was finally filed after countless rumors that it would happen. Based on my recent conversations with sales leaders, there is no question that Quicken’s S-1 was read closely by mortgage executives across the board. Much of the material from ISMs was well known in the industry, but some statements were
Two Essential Keys to Quicken’s Success Read More »
