Today, consumers have easy access to an unfathomable amount of information on every imaginable topic under the sun. Moreover, that information is being published at an astonishing rate. Consider that in 2020, YouTube users uploaded 500 hours of video every minute! Who would have thought 40 years ago that 2021 would be characterized by …
What an “Attention Economy” Means for Originators Read More »
The best sales professionals realize sharing valuable content with their connections is a great way to stay top of mind among their target audience and to generate leads. Originators have a number of different options when it comes to delivering content to prospects and referral sources. One of the most effective tactics is to …
Many salespeople think the best way to distinguish themselves from others is to be impartial when they are presenting or prospecting. While that might have been an effective strategy in the past, today it does not have the same impact. Our world now values authenticity and a point of view, whether it is coming from …
What Lilly Singh Can Teach Mortgage Originators about Marketing Read More »
Lenders and their originators have long used TV, radio, direct mail, and print ads to get their message out to potential buyers. In the past, these standard marketing tools worked well, but today they are overshadowed by social media content marketing that is driving higher rates of engagement and generating more leads. Research indicates that …
Three Keys to Social Media Content Marketing Success Read More »
Most originators understand that their job is to influence prospects to buy their products and services. Whether it is targeting a new referral source or a borrower, all sales professionals face the same challenge: To move prospects from “I’m not sure” to “Yes, I want to make a change.” Influencing is at the center of …
In last week’s blog, I discussed the role of technology in mortgage banking and where the originator position is heading. I believe that in the not-too-distant future, artificial intelligence technology will be integral to the operational side of the business and will usurp functions that originators have traditionally performed. No longer will originators determine product …
The Future Role of Originators is Micro-Influencing Read More »
Are you still selling to strangers? This might sound like an odd statement to say to originators who are tasked with generating business any way they can including doing business with people they don’t know. Instead, what I am talking about is that in today’s sales environment, there is no reason to make cold calls …
In a recent training engagement with experienced B2B originators, I looked up their profiles on LinkedIn, Facebook and Twitter to familiarize myself with the students. How many do you think were active social media participants or even had an updated LinkedIn profile? None. Zip. Zero. I was shocked. When I asked why this was the …
