successful sales models

False Assumptions and Mortgage Sales

This year, there has been no shortage of big name companies that were sold due to failing financial performance. One of the most recent, Whole Foods grocery chain, was purchased by Amazon after succumbing to increased competition in the organic food market and the resulting lower profit margins. Just this past week, Sears announced it […]

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What the Mortgage Industry Can Learn from McDonald’s

In my view, the mortgage banking’s business model is broken and needs to change. I hear the same sentiment from industry executives every day. One manager recently shared that his son is graduating from college and he doesn’t want him to go into the mortgage business. Why? The executive believes that in five to 10

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