“The customer never buys a product. By definition, the customer buys the satisfaction of a want. He buys value.” — Peter Drucker
It’s a pattern that’s repeated often in the financial sector: New leadership is brought in and given a short time frame to boost results. As products and price points in the industry become more similar, one way that a firm can differentiate itself from the competition is in how the customer is handled. Providing excellent service throughout the entire sales process can make a lasting impression on your customers — and positively impact your bottomline. How does your company’s customer service skills rate? Do you have the sales talent in place to deliver an above-and-beyond experience for the customer?