Pat's Blog
As mortgage marketing tasks become more integrated into CRM systems – think emails, social media posts and text messaging – it’s easy to adopt a “set and forget” mindset. However, top producers...
Amid the industry’s doom-and-gloom 2024 forecasts, millennials’ desire to own a piece of the American Dream remains a glimmer of hope for lenders and LOs. Recent research indicates this influential...
Video content has long dominated the social selling landscape but its popularity with consumers has grown exponentially in the last few years. Translation: LOs can’t afford to ignore this powerful...
In a tough marketplace, many LOs are focused on capturing more referral business from Realtors. While this is a smart strategy for mortgage sales professionals across the board, the truth is that real...
Right now, lenders and LOs are laser-focused on chasing down that next loan but it will take more than a transactional approach to succeed in the long run. LOs who want to stay in the game should...
Rising interest rates and stratospheric housing costs continue to push the dream of homeownership further away for many people. A recent Visual Capitalist infographic mapped out what prospective...
Mortgage boom or bust cycles are nothing new. But what’s different about our current marketplace involves the degree of fluctuation we’ve seen in the last few years. A recent Visual Capitalist...
Procrastination. It happens to every mortgage manager or LO at some point or another no matter how dedicated and driven they are. Whether it’s coaching your team or making prospecting calls to...
Storytelling is one of the most powerful tools originators have to engage prospects and referral sources. The best producers incorporate storytelling into their sales presentations to forge stronger...