In my consulting practice, I often hear managers complain about originators who are not calling leads when they are assigned to them. The interesting thing is that the amount of leads is not the problem for sales organizations, but the failure to work and close the leads that are available. As I’ve discussed in previous […]
During one of my recent presentations, there was a lot of discussion about how to handle underperformers. The managers I spoke with agreed that some originators were not performing and needed to be fired. Many managers blamed HR for not letting them terminate the underperformers for fear of triggering a lawsuit. This is something I […]
Last week I spoke at a conference where the agenda was dominated by technology presentations. This is fairly typical of many industry events. My topic regarding sales personnel and the future sales organization was the next to last session. After my presentation, one attendee lamented, “I don’t know why there is such emphasis on […]
While sales results have not been stellar this year, many mortgage banking managers believe that if their originators would just work harder, production would turn around. Unfortunately, working harder won’t make an appreciable difference amid our dramatically changing marketplace. What will? Succeeding in today’s difficult sales environment requires working smarter and adopting new selling […]
One of my colleagues recently observed that mortgage bankers are facing difficult decisions regarding the fundamentals of their business. Caught between a rock and a hard place, these firms are trying to implement critical fixes while generating volume and revenues to fund the necessary changes — not an easy task! According to my colleague, the […]
Last week, a National Mortgage News article discussed the results of Fannie Mae’s Q1 2018 Mortgage Lender Sentiment Survey which measures lender’s profit-margin outlook. According to NMN, mortgage lenders had the highest level of pessimism recorded since 2014. This is not surprising given the current challenges our industry faces: the decline of the refinance market, […]
Anyone who has ever managed in mortgage banking has had a discussion with their supervisor regarding employees who are not working out as planned. The conversation usually goes something like “If we invest more time and money into this underperforming salesperson, he or she will turnaround and improve.” The problem with this approach is that […]
Today’s customers are smarter than ever regarding the products and services they purchase. The internet has changed everything by providing a vast wealth of information on every topic imaginable including mortgages. Furthermore, customers are rating their experiences from eating at restaurants to buying vitamins to working with mortgage originators. These opinions carry an inordinate amount […]
There is no question that an aging sales workforce is a top concern for many in the mortgage industry. The numbers are frightening when you consider that the average age of mortgage sales professionals is from the late 40s to early 50s. At this point, it is clear that experienced mortgage bankers (25+ years) far […]
Recently, a mortgage executive told me that an originator had asked to use his personal marketing budget to buy leads from third-party vendors. Fortunately, the executive refused the originator’s request. Unfortunately, these requests are becoming more frequent and are indicative of the poor quality of originators at many mortgage lenders today. Before the internet, I […]