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Homebuyer Education: The Perfect Opportunity for LOs to Build Trust with Prospects

A new study by Lombardo Homes gives Americans a failing grade on basic concepts associated with home-buying, renovating and building. The survey uncovered significant knowledge gaps and misconceptions about everything from how much it costs to buy a home in 2023, and what it costs to build a home from scratch to home maintenance essentials. Why …

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3 Ways to Make Sales Training Stick

It’s a no-brainer: The better trained sales professionals are, the more likely their lenders will be successful. But every day, managers are pouring time, energy and precious training dollars into sales initiatives that don’t work. Here’s what does: • Live sales training – Many programs use previously recorded video content that does not enable students …

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3 Keys to Better LO Retention and Satisfaction

More mortgage industry professionals are living paycheck to paycheck according to a May 2023 study conducted by Everee, a payroll technology firm. The 2023 Mortgage Industry Commission & Retention Report identified key insights about managers, LOs, processors, underwriters and other commission-based mortgage banking employees. Here’s a closer look: • 6 in 10 mortgage professionals are …

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