Prospecting

Refresh Your 2024 Marketing Approach for Better Sales Results

As mortgage marketing tasks become more integrated into CRM systems – think emails, social media posts and text messaging – it’s easy to adopt a “set and forget” mindset. However, top producers understand that putting your prospecting efforts on autopilot is a mistake. Here’s how to revamp your marketing approach for increased visibility and better […]

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3 Sales Training Pitfalls to Avoid

The best mortgage managers recognize that updating their sales team’s selling skills is mandatory if their LOs want to remain top of mind and relevant in the marketplace. However, all sales training is not created equal. If your last training initiative didn’t deliver results, one of these common pitfalls was likely the reason: • One-Off

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New Study Reveals Fresh Insights into First-Time Homebuyer Market

A new study conducted by jeweler Shane Co.’s “The Loupe” reveals fresh insights into the first-time homebuyer market. Loan officers who target these prospects can fine-tune their sales strategies accordingly for better sales results. Here’s what you need to know: • The study found that the average U.S. homeowner rented for 5 years before purchasing

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