As mortgage marketing tasks become more integrated into CRM systems – think emails, social media posts and text messaging – it’s easy to adopt a “set and forget” mindset. However, top producers understand that putting your prospecting efforts on autopilot is a mistake. Here’s how to revamp your marketing approach for increased visibility and better […]
Refresh Your 2024 Marketing Approach for Better Sales Results Read More »
Amid the industry’s doom-and-gloom 2024 forecasts, millennials’ desire to own a piece of the American Dream remains a glimmer of hope for lenders and LOs. Recent research indicates this influential demographic remains focused on their pursuit of homeownership as they start families, move up the corporate ladder and increase their earnings Take a look at
Millennials’ Dream of Homeownership Alive and Kicking Read More »
Video content has long dominated the social selling landscape but its popularity with consumers has grown exponentially in the last few years. Translation: LOs can’t afford to ignore this powerful medium if they want to stay top of mind in their marketplace. Why it matters: • 93% of companies have acquired new customers via social
Tap into Video for Powerful Prospecting Results Read More »
In a tough marketplace, many LOs are focused on capturing more referral business from Realtors. While this is a smart strategy for mortgage sales professionals across the board, the truth is that real estate agents are inundated with referral requests from LOs. For best results, originators would be wise to re-evaluate what they bring to
Referral Business Reset: 3 Essential Steps for Success Read More »
With the recent release of ChatGPT and similar applications, artificial intelligence (AI) has hit the mainstream and there’s no turning back. As more consumers rely on AI to help them navigate the home-buying journey, lenders and LOs would be wise to get familiar with what AI can and can’t do and adjust their selling models
Are Your LOs Prepared to Sell in the AI Age? Read More »
The best mortgage managers recognize that updating their sales team’s selling skills is mandatory if their LOs want to remain top of mind and relevant in the marketplace. However, all sales training is not created equal. If your last training initiative didn’t deliver results, one of these common pitfalls was likely the reason: • One-Off
3 Sales Training Pitfalls to Avoid Read More »
Developing a strong personal brand is essential if LOs want to capture the attention of potential borrowers and referral sources. The best originators in the biz are masters at cultivating a powerful online presence that enables them to stay top of mind among their ideal audience. Here’s how your sales team can do the same:
LOs: Level Up Your Personal Brand for Prospecting Success Read More »
A new study conducted by jeweler Shane Co.’s “The Loupe” reveals fresh insights into the first-time homebuyer market. Loan officers who target these prospects can fine-tune their sales strategies accordingly for better sales results. Here’s what you need to know: • The study found that the average U.S. homeowner rented for 5 years before purchasing
New Study Reveals Fresh Insights into First-Time Homebuyer Market Read More »
Rising costs on goods and services, interest rate fluctuations, low housing inventory, affordability concerns – the barriers to homeownership are real but recent research from Freddie Mac indicates that there is a massive opportunity for LOs to connect with mortgage-ready individuals. Here’s what you need to know: • In its ground-breaking report, “Who Are The
Target Success: The Mortgage-Ready Market Opportunity Read More »
According to a Loan Officer Hub originator survey, 92% of participants said that the most reliable way to expand your referral network is to “provide value.” And indeed, at the heart of every referral relationship is a strong desire to help your target audience succeed – whether that’s advising a repeat customer on refinancing a
3 Strategies to Grow Your Referral Network Read More »
