Video content has long dominated the social selling landscape but its popularity with consumers has grown exponentially in the last few years. Translation: LOs can’t afford to ignore this powerful medium if they want to stay top of mind in their marketplace.
Why it matters:
• 93% of companies have acquired new customers via social media video. (Sprout Social, May 2023)
• 87% of marketers say video marketing has helped them drive more sales. Short-form video offers marketers the highest ROI of any social media marketing strategy. (Sprout Social, May 2023)
• 84% of customers surveyed stated that marketing videos often convince them to invest in a product or service. (Homebot.ai)
• Viewers retain 95% of a video message compared to only 10% read in text. (Sprout Social, 2023)
For additional insights, check out my blog post “Prioritize Video Content for Social Selling Success.”