It has long been documented that videos outperform static images and posts when it comes to reaching your target audience. But, now more than ever, if you want to connect with borrowers and referral sources, video content should be a priority in your social selling mix.
Why it matters:
• Increased video demand. The majority of consumers – 91% – want to see more online video content from brands. (Wyzowl, 2023)
• Increased ROI. About 92% of video marketers report that they’ve gotten good ROI from video content. (Wyzowl, 2023)
• Increased brand awareness and sales results. The majority of marketing professionals surveyed (78%) said videos helped increase sales directly, while 86% noted that videos increased their website traffic. (Wyzowl, 2021)
For additional insights on why video content is king, check out this article from National Mortgage Professional magazine: “Get Lucky with these 7 Social Media Tips.”