As mortgage marketing tasks become more integrated into CRM systems – think emails, social media posts and text messaging – it’s easy to adopt a “set and forget” mindset. However, top producers understand that putting your prospecting efforts on autopilot is a mistake. Here’s how to revamp your marketing approach for increased visibility and better […]
Refresh Your 2024 Marketing Approach for Better Sales Results Read More »
Amid the industry’s doom-and-gloom 2024 forecasts, millennials’ desire to own a piece of the American Dream remains a glimmer of hope for lenders and LOs. Recent research indicates this influential demographic remains focused on their pursuit of homeownership as they start families, move up the corporate ladder and increase their earnings Take a look at
Millennials’ Dream of Homeownership Alive and Kicking Read More »
Video content has long dominated the social selling landscape but its popularity with consumers has grown exponentially in the last few years. Translation: LOs can’t afford to ignore this powerful medium if they want to stay top of mind in their marketplace. Why it matters: • 93% of companies have acquired new customers via social
Tap into Video for Powerful Prospecting Results Read More »
In a tough marketplace, many LOs are focused on capturing more referral business from Realtors. While this is a smart strategy for mortgage sales professionals across the board, the truth is that real estate agents are inundated with referral requests from LOs. For best results, originators would be wise to re-evaluate what they bring to
Referral Business Reset: 3 Essential Steps for Success Read More »
Right now, lenders and LOs are laser-focused on chasing down that next loan but it will take more than a transactional approach to succeed in the long run. LOs who want to stay in the game should implement a simple strategy top producers already know: Treat every borrower as a customer for life. Why it
The Mindset Shift LOs Need for Long-Term Success Read More »
Rising interest rates and stratospheric housing costs continue to push the dream of homeownership further away for many people. A recent Visual Capitalist infographic mapped out what prospective homebuyers need to earn to purchase a home in 50 U.S. cities. Key findings include: • Prospects need to earn an annual salary of nearly $100,000 to
What Prospects Need to Earn to Buy a Home in 50 U.S. Cities Read More »
