Extending Your Brand

“People determine the performance capacity of an organization. — Peter Drucker

Many large financial institutions invest untold millions advertising their company brands. While publicizing a company logo and tagline tells prospects something about your company, what really defines a brand for customers is the quality of their interaction with the sales person.

Every encounter a sales person has with a prospect or customer is an extension of your brand. The quality of this individual connection can make all the difference between having a transaction-based customer or one who is truly loyal to your company.

What is the quality of your sales staff saying about your company’s brand? Do you have the sales talent onboard to create customers for life?