Looking Beyond the Latest Technology

“Specialized knowledge by itself produces nothing.” — Peter Drucker

During interviews, one of my clients asks sales candidates if they communicate with customers via a blog, Twitter or other social media. This can be important but not for the reason you might think. Technology by its very nature is always evolving so being technologically savvy is not the issue. What it does indicate is a sales person who is willing to adapt to changing customer behavior. The best sales people possess an unrelenting drive to better serve their customers which in this case, means using the latest technology to get their message out.