“The focus of the organization must be on opportunities rather than on problems.” — Peter Drucker
We recently surveyed 1,000 loan officers for a panel I moderated on “The Secrets of Top Producers and Their Use of Social Media.” What we found is that social media use in originators is less a function of age and has more to do with the skill level of the sales professional. Top sales achievers have been early adapters of social media technology and use these tools primarily for prospecting. In our survey, 32% of participants said social media had increased their business and 45% said it increased referrals
Are your sales professionals using social media to expand their reach?