Targeting Gen Y Prospects

“Opportunity is where you find it, not where it finds you.” — Peter Drucker

Generation Y is the next consumer population entering their “home-buying” years and industry reports predict that this group will account for 30% of homeowners by 2015. The most ethnically diverse and technologically savvy of our time, Gen Y prospects will need sales people who can “speak” their language. This will require originators to embrace change and learn how to communicate with this unique population segment.

Are your sales professionals ready to meet the needs of this customer segment?