Make Prospecting a Priority

“There is only one valid definition of business purpose: to create a customer.”— Peter Drucker
The housing finance marketplace is more challenging than ever before. Tough competition, tighter profit margins and changing industry regulations have cranked up the pressure on sales professionals. Many feel as if they have a seemingly endless to-do list with little to show for it. One sales activity that pays off in terms of time and effort is prospecting.

Selling is really about new customer acquisition. Make sure your prospecting process is in gear to generate new customers and build future referral sources.