First Sales Impressions Make It or Break It

“The more the individual grows as a person, the more the organization can accomplish.”— Peter Drucker
Today’s consumers have access to an unprecedented amount of information when purchasing a house and shopping for a loan. This shift of power to the buyer of services requires a higher quality sales person to successfully capture the business. This means that it is imperative that the sales person “wow” the customer on the first contact. Whether it’s on the phone or face-to-face, a customer’s first impressions of a LO can literally determine whether a loan transaction happens or not. Do your sales professionals possess the sales knowledge to “wow” the customer and make a great first impression?