Limited housing inventory, affordability concerns and fallout from inflation continue to complicate the mortgage banking landscape. For lenders struggling to fill their pipelines with new loan apps, the answer may lie in expanding their product lines, according to Joe Camerieri, EVP of sales and strategy at Mortgage Cadence. Why it matters: • “If lenders can’t […]
An increasing number of home loan prospects – about 25% – find their lender online, according to Zillow Group’s Consumer Housing Trends Report 2021. This means LOs must be adept at transforming leads from initial contacts to satisfied customers. Zillow recommends several tactics for optimum success. Let take a closer look: • Act fast. Once […]
Not unlike winter-weary gardeners eager for signs of spring, mortgage managers and LOs are keeping watch for better days in the housing marketplace. According to recent research from Redfin, housing recovery may be in the air. Let’s take a closer look: • Taylor Marr, Redfin chief deputy economist, noted that the company’s Homebuyer Demand Index, […]
For those who not only want to survive but thrive in our current volatile marketplace, best-selling author Jeb Blount shared these success strategies for lenders and LOs: • Be Prepared. As Blount noted in a recent podcast, “Winter is coming!” and now is the time for sales professionals to think like a squirrel and take […]
In mortgage banking, it is commonplace for originators to adopt the practices of successful producers. If one salesperson rises at 4:00 a.m., everyone else feels they must follow suit. If a top producer is active on LinkedIn, other originators will incorporate the platform into their own marketing strategies. Likewise, lenders are copycats too. If a […]
Recently, I watched an interview with marketing guru Seth Godin by Selling magazine on the New Face of Marketing. Godin is one of my favorite authors on marketing and I highly recommend signing up for his daily blog. In this particular video, he commented that there really is no difference between B2C and B2B sellers. […]
Who owns the customer? This question might sound simple but the answer is really the crux of winning in the information age. Of course, sales will say originators own the customers because they are the front-line interface with consumers and referral sources and deliver the quality of the customer’s experience. On the other hand, […]