Reaching Gen Z Homebuyers: The Non-Negotiable Skill You Need

Originators who want to connect with Gen Z – the next group of prospective homebuyers – will need to cultivate a robust online presence on social media platforms.

Why it matters:

  • According to a March 2022 Bankrate survey, nearly 60 percent of Gen Z respondents associated homeownership with achieving the American Dream.
  • In a June 2021 Radian survey, 43 percent of Gen Z respondents said they plan to buy a home within the next five years.
  • Gen Z members are digital natives who spend more time on alternative social platforms such as YouTube, Instagram and TikTok than previous generations.

For additional insights into what motivates Gen Z consumers to buy, check out How Gen Z Relates To Brands, a compelling infographic from Social Media Today.