Patricia Sherlock

Executive Survey Results: How Effective are Your LOs in Marketing to Realtors?

Last week, I surveyed the top 50 mortgage sales executives on how effective their originators were at marketing to realtors and expanding their referral base. The results were eye-opening. The majority of survey participants rated their originators less than 5 on a scale of 1 to 10 (with 10 being the highest). I simultaneously surveyed

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Three Solutions to Win: “It’s a Dog Fight in Mortgage Origination.”

  Last week, a mortgage executive exclaimed, “It’s a dog fight in mortgage origination!” as he described the current lending environment. Indeed, fierce competition, crazy pricing and non-existent housing inventory have created additional challenges in an already volatile marketplace. To compound these issues, Zillow recently noted that almost 50% of sellers are receiving contracts for

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It’s Time to Stop Selling and Become a Trusted Advisor

  Every salesperson knows that transactional selling is no longer relevant in today’s marketplace. With unlimited access to information online, prospects and customers conduct research on their own and don’t need someone to explain product features and benefits. However, this creates another issue for consumers that originators are uniquely positioned to solve. With so much

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