Patricia Sherlock

Do you have a nimble sales culture?

As we move further into the year, it is evident that our industry continues to face significant challenges to success. To be sure, the remainder of 2014 promises to be no cakewalk. Sales organizations that win in 2014 will have sales cultures that are flexible, efficient and passionate. When discussing how to establish an effective

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It’s Not Rocket Science!

During recent visits with lenders, the number one question I am asked is “How can we improve our sales team’s results?” In my opinion, there are only three things that change sales results — everything else is fluff. If you are serious about having better results, you need to implement these strategies today! One of

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Is it Time for Mortgagomotive?

Last week I attended the Mid–Atlantic MBA conference and had many discussions about what the future of the mortgage industry will look like. It reminded me of a recent New York Times article on a three-day competition called “Hackomotive.” Sponsored by Edmonds, a car-buying website that provides automotive industry research, the event challenged teams to

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