According to NAR’s annual research report on the real estate industry, nearly 75% of home buyers selected a real estate agent after interviewing only one person. The study also found that for the vast majority of customers, the agent was referred by the buyer’s family and friends. While this is no surprise, it confirms […]
Being the First Contact Matters in Selling Read More »
In my training classes, there is often a lot of discussion about who is responsible for establishing a differentiation strategy in an originator’s territory. Most producers believe that differentiation has to do with their lender’s branding and marketing and not about them personally. Industry research proves otherwise. At the point of sale, customers are
Why Sales Differentiation Matters in a Purchase Money Market Read More »
Last week, I surveyed the top 50 mortgage sales executives on how effective their originators were at marketing to realtors and expanding their referral base. The results were eye-opening. The majority of survey participants rated their originators less than 5 on a scale of 1 to 10 (with 10 being the highest). I simultaneously surveyed
Executive Survey Results: How Effective are Your LOs in Marketing to Realtors? Read More »
Last week, a mortgage executive exclaimed, “It’s a dog fight in mortgage origination!” as he described the current lending environment. Indeed, fierce competition, crazy pricing and non-existent housing inventory have created additional challenges in an already volatile marketplace. To compound these issues, Zillow recently noted that almost 50% of sellers are receiving contracts for
Three Solutions to Win: “It’s a Dog Fight in Mortgage Origination.” Read More »
Every salesperson knows that transactional selling is no longer relevant in today’s marketplace. With unlimited access to information online, prospects and customers conduct research on their own and don’t need someone to explain product features and benefits. However, this creates another issue for consumers that originators are uniquely positioned to solve. With so much
It’s Time to Stop Selling and Become a Trusted Advisor Read More »
Every originator knows that selling is not easy. Competition is intense with thousands of originators basically offering the same products. This is the mortgage landscape in 2021 — a commodity business. When originators are asked to distinguish themselves from their competitors, is it any wonder that their reaction is disbelief when the products and
How Different is Your Sales Pitch from Other Originators? Read More »
Last week, Jeff Bezos released his final shareholder letter as CEO of Amazon. His yearly shareholder letters are always worth reading because Bezos often provides important business insights that are meaningful for other companies and their employees. In the most recent letter, he reflected, “If you want to be successful in business (in life, actually),
An Originator’s Key to Success According to Jeff Bezos Read More »
In mortgage banking, it is commonplace for originators to adopt the practices of successful producers. If one salesperson rises at 4:00 a.m., everyone else feels they must follow suit. If a top producer is active on LinkedIn, other originators will incorporate the platform into their own marketing strategies. Likewise, lenders are copycats too. If a
Are Your Originators Just Following the Herd? Read More »
Last year was especially challenging for sales professionals after in-person sales calls ground to a halt due to the pandemic. Many originators were forced to adapt to the new world of virtual selling — and fast! For producers used to doing business face to face, lack of virtual selling skills didn’t matter as much
Five Strategies for Mastering Virtual Sales Presentations Read More »
During my recent conversations with sales leaders, managers across the board expressed concern about their originators adapting to the new environment of rising interest rates and the shift to purchase money. The decline in refinance business is a reality with mortgage applications dropping 43% in the last week, according to the MBA. This raises
Facing a New Reality: Five Ways to Win in a Purchase Money Market Read More »
