customer experience

Are You a Sales Ninja?

In recent conversations with originators, the complaint I hear most often is that they are working harder than ever and seeing less results. They attribute their lower production to an ultra-competitive environment where they conduct pre-approvals only to have the customer go with another lender with better pricing. In many cases, this feedback is coming […]

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The Starship Has Landed

A recent Washington Post article highlighted George Mason University’s new program where Starship Technologies installed robots on the campus to deliver food to students. The article mentioned how successful the robots were in driving students to eat breakfast, a meal that is usually skipped 88% of the time by undergraduates. In my view, the most

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Sales Methodology is Key to a Great Customer Experience

During a recent conversation, an experienced top producer lamented that companies don’t teach selling anymore. Early in her sales career, the originator learned sales techniques using Xerox Professional Selling Skills, a leading global sales training system. She observed that without a system in place, sales professionals must learn by trial and error which leaves results

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The Conundrum of Meeting Expectations

For years, mortgage banking managers have measured success based on whether the salesperson met the buyer’s expectations. In my opinion, this thinking is outdated because in today’s world of selling 3.0, simply meeting customer expectations is by definition mediocre.  Yes, mediocre. A mediocre customer experience is not enough to instill the loyalty needed to generate

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