In mortgage banking, it is commonplace for originators to adopt the practices of successful producers. If one salesperson rises at 4:00 a.m., everyone else feels they must follow suit. If a top producer is active on LinkedIn, other originators will incorporate the platform into their own marketing strategies. Likewise, lenders are copycats too. If a […]
Are Your Originators Just Following the Herd? Read More »
In mortgage banking, it is commonplace for originators to adopt the practices of successful producers. If one salesperson rises at 4:00 a.m., everyone else feels they must follow suit. If a top producer is active on LinkedIn, other originators will incorporate the platform in their own marketing strategies. Likewise, lenders are copycats too. If
Mortgage Originators: Don’t Be a Copycat! Read More »
There is no question that the back office in mortgage banking is rapidly changing with the rollout of e-mortgages and Day 1 certainty products. Faster loan processing is becoming an important competitive differentiator with firms promising closing times of two weeks or less. Lenders who do not respond to consumer demand for speed of
Why Digital Personal Branding is Critical for Success Read More »
