In a recent conversation with a branch manager, I asked if his originators were using video in their selling process. The manager sighed and answered, “Not really. They only use it when I create the video for them.” As a social selling trainer, I’m not surprised. I often work with sales professionals who are resistant […]
Why Video is Mandatory for Effective Selling Today Read More »
Prospecting is more difficult than ever because of all the filtering devices that exist. Yet salespeople still must prospect for new customers if they want to be successful in the long run. Unfortunately, originators who use phone calls or emails to prospect are experiencing record low response rates. Can you blame people for not answering
How to Cut Through the Clutter with Prospecting Efforts Read More »
For those unfamiliar with the Dunning-Kruger Effect (DKE), it is a psychological phenomenon where certain individuals have a cognitive bias that prompts them to over-estimate their abilities because they can’t grasp what they don’t know. In simple terms, these people think they are smarter than they really are. In mortgage banking, DKE individuals can be
Will the Dunning-Kruger Effect Take Down Mortgage Companies? Read More »
Originators know that their database of closed transactions and referral sources represent a gold mine for future business. Obviously, people with whom you have already done business are easier to sell to than prospects you don’t know. This is not news. In fact, I would argue that originators who have the largest number of people
The Answer to “What Have You Done for Me Lately?” Read More »
As 2018 comes to a close, the most popular strategy used by mortgage companies to address weak production numbers is to hire more originators. This strategy of hoping that more salespeople will increase total production is mostly a disaster. For whatever reason, the gamble of going on a hiring spree is a risk senior executives
Lenders Don\’t Need More Originators — They Need Better Productivity! Read More »
As 2018 comes to a close, the most popular strategy used by mortgage companies to address weak production numbers is to hire more originators. This strategy of hoping that more salespeople will increase total production is mostly a disaster. For whatever reason, the gamble of going on a hiring spree is a risk senior executives
Lenders Don\’t Need More Originators — They Need Better Productivity! Read More »
Today, many sales training firms advise originators to adopt a “teaching” sales model as a way to win with a more knowledgeable customer. While this seems like a logical, reasonable approach, the sales process can be anything but. Therein likes the rub. Let me explain. Originators who operate as teachers believe that if they simply
Do Your Originators Sell as Teachers or Leaders? Read More »
The beginning of each year always sparks the desire to make improvements in our personal and business lives. From losing weight to increasing personal productivity, there are an unlimited number of resolutions to consider. Deciding where and how to begin can be difficult. Productivity experts typically suggest outlining goals and listing plans — essentially starting
The First Question All Originators Must Answer Read More »
