In my recent survey of the top challenges facing mortgage managers in 2022, getting LOs to prospect for Realtor referral sources was a primary concern. Building mutually beneficial relationships with referral sources is mandatory if LOs want to reach year-end volume goals. But, establishing referral relationships and convincing a Realtor to partner with you takes […]
Connecting with Real Estate Agents in a Digital World Read More »
Last week, I surveyed the top 50 mortgage sales executives on how effective their originators were at marketing to realtors and expanding their referral base. The results were eye-opening. The majority of survey participants rated their originators less than 5 on a scale of 1 to 10 (with 10 being the highest). I simultaneously surveyed
Executive Survey Results: How Effective are Your LOs in Marketing to Realtors? Read More »
Last month, Inman had its annual conference for Realtors. One of its sessions was on what the Realtor market will look like in 2020 — less than 600 days away. The panel included representatives from Zillow, Warburg Realty and Keller Williams as well as a Wall Street analyst. Two of the Realtors said that the
What Realtors’ 2020 Projections Mean for Mortgage Bankers Read More »
Recently, the National Association of Realtors published survey results on broker’s key challenges. I have listed a few highlights that I think have important ramifications for anyone in housing finance: • The top three challenges that real estate brokers anticipate in the next two years are: 1. Keeping up with technology 2. Maintaining an adequate
What Percentage of a Realtor’s Customers come from Referrals? Read More »
During my recent training class on prospecting, participants discussed, “What do Realtors really want from originators?” An excellent place to find answers to that question is on ActiveRain, an online community of real estate professionals who write blogs, exchange best practices and share information. One post from a Texas Realtor revealed important insights on what
What do Realtors want from Loan Officers? Read More »
