Mortgage managers who fall prey to these common myths could be holding your organization back from achieving better sales results. Let’s take a closer look: Myth #1: Anyone can sell. Many managers believe that quantity (feet on the street) is more important than the quality of their LOs when it comes to selling. However, research […]
Three Common Myths that Can Sabotage Your Sales Results Read More »
In my recent conversations, mortgage executives have repeatedly lamented that their top producers are holding them hostage over resources, money and pricing. Especially troubling is that these high-performance sales professionals invariably tend to jump ship after the lender has conceded to their demands. In most cases, lenders have not even broken even before top producers
Overdependent on Top Producers to Hit Volume Goals? Read More »
Stratmor recently reported that 84% of the purchase money volume originated last year was generated by producers with less than five years in the mortgage business. When I shared this fact with senior executives, the majority were surprised; only a handful of managers noticed a similar trend at their companies. This raises the question,
Our Mortgage Sales Superstars Are Not Who You Think They Are! Read More »
A recent analysis of loan officer performance for a mid-Atlantic state in 2016 revealed shockingly low production numbers. According to the data, the state had approximately 9,000 originators but only 300 originators produced $10 million in annual volume. In the past, $10 million in annual volume was not considered exemplary performance but in a refinance-driven
The Hard Reality of Low Production Numbers Read More »
