The most common selling mantras are based on the concept of “doing more.” Managers have forever emphasized that if originators simply work harder, knock on more doors or make more calls, sales success is guaranteed. While this sounds reasonable, it is not correct. It takes something else to succeed in origination. In selling, the “doing […]
Are You Rolling the Dice for Better Sales Results? Read More »
In my training classes for originators, I often compare selling to sports to help students understand key concepts. The analogy works because students can easily relate to the similarities — the competition; the emotional highs and lows; and the identification of clear winners and losers at the end of a game. While all of
What Mortgage Originators Can Learn from Chess Read More »
Recently, I discussed how today’s selling environment requires originators to form a tribe of followers because they are providing important information to improve their customer’s lives. Selling has moved from pushing products to being a valued educator and leader. Smart originators recognize that hawking mortgage products doesn’t create trust; what does is sharing personal passions,
The Death of AIDA and the Rise of Personal Branding Read More »
During a recent conversation, a mortgage executive expressed concern about installing a structured hiring and selling process even though the organization had a 40% turnover rate. In his opinion, the company’s claim to fame was centered on allowing managers to hire who they wanted and to implement their own sales process. The company’s role was
The Importance of a Structured Hiring and Selling Process Read More »
