Video content has long dominated the social selling landscape but its popularity with consumers has grown exponentially in the last few years. Translation: LOs can’t afford to ignore this powerful medium if they want to stay top of mind in their marketplace. Why it matters: • 93% of companies have acquired new customers via social […]
Tap into Video for Powerful Prospecting Results Read More »
Last year was especially challenging for sales professionals after in-person sales calls ground to a halt due to the pandemic. Many originators were forced to adapt to the new world of virtual selling — and fast! For producers used to doing business face to face, lack of virtual selling skills didn’t matter as much
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One positive impact of the pandemic is that originators have been forced to connect with customers via video conferencing. Before Covid-19 restrictions, some originators incorporated video into their sales process but many producers had not. With the rise of remote working, video conferencing has become a primary tool for personal interaction. Even sales leaders
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For years, the Golden Rule has been applied to the realm of marketing and selling. Treating people like you would like to be treated seems not only morally right but a good practice in the business world. Throughout history, this maxim has been upheld as a key to professional and personal success. But, when
The Golden Rule Doesn’t Apply in Marketing Anymore! Read More »
