Last year was especially challenging for sales professionals after in-person sales calls ground to a halt due to the pandemic. Many originators were forced to adapt to the new world of virtual selling — and fast! For producers used to doing business face to face, lack of virtual selling skills didn’t matter as much […]
Five Strategies for Mastering Virtual Sales Presentations Read More »
One positive impact of the pandemic is that originators have been forced to connect with customers via video conferencing. Before Covid-19 restrictions, some originators incorporated video into their sales process but many producers had not. With the rise of remote working, video conferencing has become a primary tool for personal interaction. Even sales leaders
Why Video Sales Presentation Skills Matter Read More »
For years, the Golden Rule has been applied to the realm of marketing and selling. Treating people like you would like to be treated seems not only morally right but a good practice in the business world. Throughout history, this maxim has been upheld as a key to professional and personal success. But, when
The Golden Rule Doesn’t Apply in Marketing Anymore! Read More »
While 2020 has been a banner year for mortgage origination, 2021 may prove to be a different story. The latest MBA forecast predicts that the year ahead will be great for purchase money, but total volume is expected to drop by 23% due to a reduction in refinance business. This should be a wake-up
Delusions and Excuses Regarding Video Selling Read More »
