Patricia Sherlock

What Type of Sales Staff Do You Have?

“Efficiency is doing things right; effectiveness is doing the right things.” — Peter Drucker In my work with financial firms, I often see two distinct camps when it comes to sales professionals: order-takers and consultative salespeople. While order-takers tend to be pleasant people, they have trouble delivering results in a tougher production environment. The reality

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Treat Sales Persons Like a Dog!

Treating sales persons like a dog–may sound unusal but actually is a smart strategy. Why? Because sales people like dogs respond to positive reinforcement. Positive reinforcement is a fancy word that means that the best way to change the techniques of a sales person is actually quite similar to clicker training that is done with

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