As mortgage marketing tasks become more integrated into CRM systems – think emails, social media posts and text messaging – it’s easy to adopt a “set and forget” mindset. However, top producers understand that putting your prospecting efforts on autopilot is a mistake. Here’s how to revamp your marketing approach for increased visibility and better […]
Refresh Your 2024 Marketing Approach for Better Sales Results Read More »
Right now, lenders and LOs are laser-focused on chasing down that next loan but it will take more than a transactional approach to succeed in the long run. LOs who want to stay in the game should implement a simple strategy top producers already know: Treat every borrower as a customer for life. Why it
The Mindset Shift LOs Need for Long-Term Success Read More »
Procrastination. It happens to every mortgage manager or LO at some point or another no matter how dedicated and driven they are. Whether it’s coaching your team or making prospecting calls to Realtors, putting off important tasks can throw a wrench in the works and negatively impact your bottom line. Fortunately, there are simple steps
How to Push Past Procrastination and Achieve Your Goals Read More »
Storytelling is one of the most powerful tools originators have to engage prospects and referral sources. The best producers incorporate storytelling into their sales presentations to forge stronger relationships and persuade borrowers or referral sources to work with them. Why it matters: • Stories Have Universal Appeal – We live in a world where consumers
Storytelling: The Key to More Powerful Sales Presentations Read More »
The barriers to homeownership remain significant according to the latest NAR surveys of Realtors and potential borrowers. Lenders and LOs are challenged to overcome these obstacles if they want to grab their share of a shrinking market and generate revenue. Here’s what you need to know: • Limited housing inventory, high interest rates and high
Barriers to Homeownership: How to Bridge the Gap Read More »
With the recent release of ChatGPT and similar applications, artificial intelligence (AI) has hit the mainstream and there’s no turning back. As more consumers rely on AI to help them navigate the home-buying journey, lenders and LOs would be wise to get familiar with what AI can and can’t do and adjust their selling models
Are Your LOs Prepared to Sell in the AI Age? Read More »
The best mortgage managers recognize that updating their sales team’s selling skills is mandatory if their LOs want to remain top of mind and relevant in the marketplace. However, all sales training is not created equal. If your last training initiative didn’t deliver results, one of these common pitfalls was likely the reason: • One-Off
3 Sales Training Pitfalls to Avoid Read More »
A new study conducted by jeweler Shane Co.’s “The Loupe” reveals fresh insights into the first-time homebuyer market. Loan officers who target these prospects can fine-tune their sales strategies accordingly for better sales results. Here’s what you need to know: • The study found that the average U.S. homeowner rented for 5 years before purchasing
New Study Reveals Fresh Insights into First-Time Homebuyer Market Read More »
Providing a better customer experience is at the heart of long-term success in mortgage banking. While this seems like a no-brainer for lenders and LOs, how to actually deliver on this promise is not always easy or clear. Why it matters: • Creating an excellent borrower experience throughout the home loan process is essential to
How to Deliver a Referral-Worthy Customer Experience Read More »
Limited housing inventory, affordability concerns and fallout from inflation continue to complicate the mortgage banking landscape. For lenders struggling to fill their pipelines with new loan apps, the answer may lie in expanding their product lines, according to Joe Camerieri, EVP of sales and strategy at Mortgage Cadence. Why it matters: • “If lenders can’t
The Sure-Fire Strategy to Generate More Loan Volume Read More »
