Video content has long dominated the social selling landscape but its popularity with consumers has grown exponentially in the last few years. Translation: LOs can’t afford to ignore this powerful medium if they want to stay top of mind in their marketplace. Why it matters: • 93% of companies have acquired new customers via social […]
Tap into Video for Powerful Prospecting Results Read More »
It has long been documented that videos outperform static images and posts when it comes to reaching your target audience. But, now more than ever, if you want to connect with borrowers and referral sources, video content should be a priority in your social selling mix. Why it matters: • Increased video demand. The majority
Prioritize Video Content for Social Selling Success Read More »
In my sales training classes, I always include a section on how LOs can use social selling channels to increase brand awareness and forge quality relationships with prospects, customers and referral sources. I’ve built a successful business using social media marketing strategies so I know first-hand how effective they can be. While lenders and sales
Best Practices: How LOs Can Leverage the Power of Social Media Read More »
Today, consumers have easy access to an unfathomable amount of information on every imaginable topic under the sun. Moreover, that information is being published at an astonishing rate. Consider that in 2020, YouTube users uploaded 500 hours of video every minute! Who would have thought 40 years ago that 2021 would be characterized by
What an “Attention Economy” Means for Originators Read More »
The best sales professionals realize sharing valuable content with their connections is a great way to stay top of mind among their target audience and to generate leads. Originators have a number of different options when it comes to delivering content to prospects and referral sources. One of the most effective tactics is to
Content Curation Done the Right and Wrong Way! Read More »
Many salespeople think the best way to distinguish themselves from others is to be impartial when they are presenting or prospecting. While that might have been an effective strategy in the past, today it does not have the same impact. Our world now values authenticity and a point of view, whether it is coming from
What Lilly Singh Can Teach Mortgage Originators about Marketing Read More »
Sales leaders fall into two distinct groups when it comes to what they think about social media use in mortgage origination. One camp believes that it is a time-waster and a compliance nightmare and don’t want their originators actively using it for business. The other group understands that selling has changed and originators must engage
Social Selling is a Game Changer! Read More »
Every salesperson has heard the old adage, “What matters in selling is who you know.” While this saying has been around forever, the state of selling has moved to who knows you. This means that an originator must become top of mind among prospects and referral sources in their territory. No longer is it enough
Three Easy Sales Improvements that You Can Do Today! Read More »
Mortgage banking originators’ lack of social media use is a mystery. While there are some banks and credit unions that will not allow originators to use social media for marketing purposes, there are many lenders that will let them use it. So, why aren’t more originators taking advantage of these tools? What I find interesting
The Mystery of Originators’ Lack of Social Media Use Read More »
Lenders and their originators have long used TV, radio, direct mail, and print ads to get their message out to potential buyers. In the past, these standard marketing tools worked well, but today they are overshadowed by social media content marketing that is driving higher rates of engagement and generating more leads. Research indicates that
Three Keys to Social Media Content Marketing Success Read More »
