As LOs scramble to hit production goals in a challenging market, many lenders are searching for answers in all the wrong places. While adopting new technology or holding a big sales rally might seem like a logical next step, these options are not enough to generate loan demand long-term. In my experience, the only way […]
Get Back to Basics for Better Sales Results Read More »
You know the drill: Social selling is a requirement for LOs who want to increase their visibility among potential customers and referral sources. Recent research from NAR underscores why LOs must cultivate a robust online presence if they want to get noticed in their marketplace. Why it matters: • 97% of all homebuyers used the
Social Selling is Key to Building Your Personal Brand Read More »
A recent study conducted by Lending Tree brought the housing affordability crunch into focus and identified the demographic groups most likely to be impacted. If lenders and LOs are going to effectively serve potential borrowers, understanding the scope of the affordability crisis is an essential part of the puzzle. Here’s a closer look: • The
Getting a Grip on the Housing Affordability Crunch Read More »
Rising costs on goods and services, interest rate fluctuations, low housing inventory, affordability concerns – the barriers to homeownership are real but recent research from Freddie Mac indicates that there is a massive opportunity for LOs to connect with mortgage-ready individuals. Here’s what you need to know: • In its ground-breaking report, “Who Are The
Target Success: The Mortgage-Ready Market Opportunity Read More »
Providing a better customer experience is at the heart of long-term success in mortgage banking. While this seems like a no-brainer for lenders and LOs, how to actually deliver on this promise is not always easy or clear. Why it matters: • Creating an excellent borrower experience throughout the home loan process is essential to
How to Deliver a Referral-Worthy Customer Experience Read More »
Limited housing inventory, affordability concerns and fallout from inflation continue to complicate the mortgage banking landscape. For lenders struggling to fill their pipelines with new loan apps, the answer may lie in expanding their product lines, according to Joe Camerieri, EVP of sales and strategy at Mortgage Cadence. Why it matters: • “If lenders can’t
The Sure-Fire Strategy to Generate More Loan Volume Read More »
According to a Loan Officer Hub originator survey, 92% of participants said that the most reliable way to expand your referral network is to “provide value.” And indeed, at the heart of every referral relationship is a strong desire to help your target audience succeed – whether that’s advising a repeat customer on refinancing a
3 Strategies to Grow Your Referral Network Read More »
What percentage of your LOs are consistently hitting – or exceeding – their sales goals? If you’ve settled for the status quo, it may cost your lender long-term stability and success. Why it matters: • Lackluster sales results are a clear indication that your sales team’s selling skills are at or below average. The problem?
Can You Afford the Cost of Average Sales Results? Read More »
If your LOs are not actively courting Latino home loan prospects, your lender could be walking away from massive profit potential, according to the latest stats from The National Association of Hispanic Real Estate Professionals® (NAHREP). Why it matters: • The Hispanic homeownership rate has risen to 48.6% – marking 8 years of steady homeownership
Hispanic Borrowers: Are Your LOs Bypassing this Massive Opportunity? Read More »
It has long been documented that videos outperform static images and posts when it comes to reaching your target audience. But, now more than ever, if you want to connect with borrowers and referral sources, video content should be a priority in your social selling mix. Why it matters: • Increased video demand. The majority
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