Rising interest rates, limited inventory and the housing affordability crunch have made origination tougher in 2023. But, some lenders and LOs are finding relief from marketplace gridlock by offering home equity lending products – a customer-centric move that can pay off in the long run. Why it Matters • Black Knight Inc. reported that 80% […]
Can Home Equity Lending Products Ease Market Gridlock? Read More »
As LOs scramble to hit production goals in a challenging market, many lenders are searching for answers in all the wrong places. While adopting new technology or holding a big sales rally might seem like a logical next step, these options are not enough to generate loan demand long-term. In my experience, the only way
Get Back to Basics for Better Sales Results Read More »
You know the drill: Social selling is a requirement for LOs who want to increase their visibility among potential customers and referral sources. Recent research from NAR underscores why LOs must cultivate a robust online presence if they want to get noticed in their marketplace. Why it matters: • 97% of all homebuyers used the
Social Selling is Key to Building Your Personal Brand Read More »
A recent study conducted by Lending Tree brought the housing affordability crunch into focus and identified the demographic groups most likely to be impacted. If lenders and LOs are going to effectively serve potential borrowers, understanding the scope of the affordability crisis is an essential part of the puzzle. Here’s a closer look: • The
Getting a Grip on the Housing Affordability Crunch Read More »
According to the J.D. Power 2022 U.S. Mortgage Origination Satisfaction Study,SM less than one in three customers say their lender delivered an optimal experience. Why it matters: • Providing a stellar customer experience is one of the best ways lenders and LOs can differentiate themselves from the rest of the pack – essential for success
Are Your LOs Missing this Opportunity to Boost Customer Satisfaction? Read More »
As we approach the end of 2022, I thought it would be a good time to take a look back at the most popular Mortgage Manager Playbook podcast episodes. As in years past, we were fortunate that so many wonderful guests took time from their busy schedules to share their wisdom and insights on some
Top 10 Mortgage Manager Playbook Podcasts Read More »
Mortgage banking managers who want to build a high-caliber sales team should never underestimate the importance of company culture in attracting and retaining LOs. Why it matters: Recent research indicates that 46% of job seekers said company culture was one of the deciding factors when applying for a position. Furthermore, 86% of prospective workers
The Secret to Building a High-Caliber Sales Team: Company Culture Read More »
During a recent discussion, a mortgage banking executive shared his objectives for the year ahead, noting, “I want all of my originators to be ‘up and out’ and meeting referral sources and customers in 2022.” This isn’t newsworthy for any sales professional. Frankly, it’s their job to connect with as many people as possible within
The Holy Grail of Origination Success Read More »
One of the most talked-about topics in mortgage banking is how managers can motivate employees to improve sales results. This perennial issue comes up often in executive meetings and is frequently on the agenda at annual sales rallies. At these events, motivational speakers typically recount their rags-to-riches stories in hopes of inspiring sales professionals to
Motivation or Discipline: What Matters More in Sales? Read More »
The best sales professionals realize sharing valuable content with their connections is a great way to stay top of mind among their target audience and to generate leads. Originators have a number of different options when it comes to delivering content to prospects and referral sources. One of the most effective tactics is to
Content Curation Done the Right and Wrong Way! Read More »
