It has long been documented that videos outperform static images and posts when it comes to reaching your target audience. But, now more than ever, if you want to connect with borrowers and referral sources, video content should be a priority in your social selling mix. Why it matters: • Increased video demand. The majority […]
Prioritize Video Content for Social Selling Success Read More »
Originators who want to connect with Gen Z – the next group of prospective homebuyers – will need to cultivate a robust online presence on social media platforms. Why it matters: According to a March 2022 Bankrate survey, nearly 60 percent of Gen Z respondents associated homeownership with achieving the American Dream. In a June
Reaching Gen Z Homebuyers: The Non-Negotiable Skill You Need Read More »
In my sales training classes, I’m always surprised by how many originators aren’t using social media as part of their sales efforts. While some LOs prefer old-fashioned sales methods and others say their lenders prohibit them from being active on social media for business, I find that more often than not, the real reason originators
Are Your LOs Leveraging the Power of Social Selling? Read More »
In my sales training classes, I’m always surprised by how many originators don’t use social media as part of their sales efforts. While some LOs prefer old-fashioned sales methods and others say their lenders prohibit them from being active on social media for business, I find that more often than not, the real reason originators
Are Your LOs Neanderthals in the Selling World? Read More »
According to NAR’s annual research report on the real estate industry, nearly 75% of home buyers selected a real estate agent after interviewing only one person. The study also found that for the vast majority of customers, the agent was referred by the buyer’s family and friends. While this is no surprise, it confirms
Being the First Contact Matters in Selling Read More »
Today, consumers have easy access to an unfathomable amount of information on every imaginable topic under the sun. Moreover, that information is being published at an astonishing rate. Consider that in 2020, YouTube users uploaded 500 hours of video every minute! Who would have thought 40 years ago that 2021 would be characterized by
What an “Attention Economy” Means for Originators Read More »
For years, the Golden Rule has been applied to the realm of marketing and selling. Treating people like you would like to be treated seems not only morally right but a good practice in the business world. Throughout history, this maxim has been upheld as a key to professional and personal success. But, when
The Golden Rule Doesn’t Apply in Marketing Anymore! Read More »
In mortgage banking, it is commonplace for originators to adopt the practices of successful producers. If one salesperson rises at 4:00 a.m., everyone else feels they must follow suit. If a top producer is active on LinkedIn, other originators will incorporate the platform in their own marketing strategies. Likewise, lenders are copycats too. If
Mortgage Originators: Don’t Be a Copycat! Read More »
Everyone loves a good story. For adults and children alike, the best stories make a lasting impression. Who doesn’t remember the story of George Washington chopping down the cherry tree and the value of telling the truth. While originators aren’t tasked to share life lessons, they are challenged to connect with prospects in a meaningful
Mastering the Fundamentals of Good Storytelling Read More »
The best sales professionals realize sharing valuable content with their connections is a great way to stay top of mind among their target audience and to generate leads. Originators have a number of different options when it comes to delivering content to prospects and referral sources. One of the most effective tactics is to
Content Curation Done the Right and Wrong Way! Read More »
