As mortgage marketing tasks become more integrated into CRM systems – think emails, social media posts and text messaging – it’s easy to adopt a “set and forget” mindset. However, top producers understand that putting your prospecting efforts on autopilot is a mistake. Here’s how to revamp your marketing approach for increased visibility and better […]
Refresh Your 2024 Marketing Approach for Better Sales Results Read More »
You know the drill: Social selling is a requirement for LOs who want to increase their visibility among potential customers and referral sources. Recent research from NAR underscores why LOs must cultivate a robust online presence if they want to get noticed in their marketplace. Why it matters: • 97% of all homebuyers used the
Social Selling is Key to Building Your Personal Brand Read More »
It has long been documented that videos outperform static images and posts when it comes to reaching your target audience. But, now more than ever, if you want to connect with borrowers and referral sources, video content should be a priority in your social selling mix. Why it matters: • Increased video demand. The majority
Prioritize Video Content for Social Selling Success Read More »
Originators who want to connect with Gen Z – the next group of prospective homebuyers – will need to cultivate a robust online presence on social media platforms. Why it matters: According to a March 2022 Bankrate survey, nearly 60 percent of Gen Z respondents associated homeownership with achieving the American Dream. In a June
Reaching Gen Z Homebuyers: The Non-Negotiable Skill You Need Read More »
In my sales training classes, I’m always surprised by how many originators aren’t using social media as part of their sales efforts. While some LOs prefer old-fashioned sales methods and others say their lenders prohibit them from being active on social media for business, I find that more often than not, the real reason originators
Are Your LOs Leveraging the Power of Social Selling? Read More »
In my sales training classes, I always include a section on how LOs can use social selling channels to increase brand awareness and forge quality relationships with prospects, customers and referral sources. I’ve built a successful business using social media marketing strategies so I know first-hand how effective they can be. While lenders and sales
Best Practices: How LOs Can Leverage the Power of Social Media Read More »
In my sales training classes, I’m always surprised by how many originators don’t use social media as part of their sales efforts. While some LOs prefer old-fashioned sales methods and others say their lenders prohibit them from being active on social media for business, I find that more often than not, the real reason originators
Are Your LOs Neanderthals in the Selling World? Read More »
Today, consumers have easy access to an unfathomable amount of information on every imaginable topic under the sun. Moreover, that information is being published at an astonishing rate. Consider that in 2020, YouTube users uploaded 500 hours of video every minute! Who would have thought 40 years ago that 2021 would be characterized by
What an “Attention Economy” Means for Originators Read More »
For years, the Golden Rule has been applied to the realm of marketing and selling. Treating people like you would like to be treated seems not only morally right but a good practice in the business world. Throughout history, this maxim has been upheld as a key to professional and personal success. But, when
The Golden Rule Doesn’t Apply in Marketing Anymore! Read More »
In mortgage banking, it is commonplace for originators to adopt the practices of successful producers. If one salesperson rises at 4:00 a.m., everyone else feels they must follow suit. If a top producer is active on LinkedIn, other originators will incorporate the platform in their own marketing strategies. Likewise, lenders are copycats too. If
Mortgage Originators: Don’t Be a Copycat! Read More »
