In a tough marketplace, many LOs are focused on capturing more referral business from Realtors. While this is a smart strategy for mortgage sales professionals across the board, the truth is that real estate agents are inundated with referral requests from LOs. For best results, originators would be wise to re-evaluate what they bring to […]
Referral Business Reset: 3 Essential Steps for Success Read More »
Right now, lenders and LOs are laser-focused on chasing down that next loan but it will take more than a transactional approach to succeed in the long run. LOs who want to stay in the game should implement a simple strategy top producers already know: Treat every borrower as a customer for life. Why it
The Mindset Shift LOs Need for Long-Term Success Read More »
Developing a strong personal brand is essential if LOs want to capture the attention of potential borrowers and referral sources. The best originators in the biz are masters at cultivating a powerful online presence that enables them to stay top of mind among their ideal audience. Here’s how your sales team can do the same:
LOs: Level Up Your Personal Brand for Prospecting Success Read More »
A new study by Lombardo Homes gives Americans a failing grade on basic concepts associated with home-buying, renovating and building. The survey uncovered significant knowledge gaps and misconceptions about everything from how much it costs to buy a home in 2023, and what it costs to build a home from scratch to home maintenance essentials. Why
Homebuyer Education: The Perfect Opportunity for LOs to Build Trust with Prospects Read More »
In today’s volatile mortgage environment, loan originators must increase their referral sources if they want to generate enough business to succeed long-term. But, connecting with potential partners and borrowers is easier said than done with so many LOs competing in an already crowded marketplace. Here’s what works: • Embrace social selling – Top originators understand
3 Steps to Building a Robust Referral Network Read More »
In mortgage banking, referral sources are the lifeblood of sustainable success for originators. But, before your sales team reaches out to potential partners and borrowers, they must answer fundamental questions about themselves and their target audience to effectively connect. Here’s a closer look at what LOs need to know: • Question 1: What makes you
3 Critical Questions to Position LOs for Success Read More »
According to a Loan Officer Hub originator survey, 92% of participants said that the most reliable way to expand your referral network is to “provide value.” And indeed, at the heart of every referral relationship is a strong desire to help your target audience succeed – whether that’s advising a repeat customer on refinancing a
3 Strategies to Grow Your Referral Network Read More »
Originators who want to achieve long-term success should take a page from top producers’ playbooks and strive to serve their customers as professional financial advisors. Why it matters: • Earn multiple income streams. Top producers view borrowers as an opportunity for multiple income streams, not as a single transaction. For them, closing on a loan
Unlock Long-Term Success with this Unbeatable Strategy Read More »
Top producers understand that their existing customer base is a gold mine for referrals and future revenue. The best in the business are masters at connecting with previous clients in meaningful ways that ultimately position them as valued financial advisors. Here’s a closer look at proven tactics LOs use to leverage their sphere of influence:
How to Forge Stronger Referral Relationships Read More »
One of the biggest mistakes I see with LOs is that they believe their job is to manage every potential borrower who contacts them. In selling, the best sales professionals understand that not every prospect will match to their product or service. Top producers operate on the premise that real estate agents are their main
Are Your LOs Making this Common Selling Mistake? Read More »
